Second screening behavior is no longer being criticized as a symptom of smartphone addiction. It has actually become a normal reaction among avid viewers of major sports events broadcasted live via TV. As they shout and leap with excitement or frustration, they also reach for their second screen device so they can immediately be among the firsts to create a buzz at their favorite social media sites.
Now if you really want to be ahead, the best social media platform to use is Instagram because you can instantly share photos and stream videos of scenes from second screen viewing. Even smarter still, is by being one of the firsts to stream videos to your followers via Instagram Live, because you will be a part of your followers’ second screen viewing experience.
What Exactly is Second Screen Viewing
Actually the multi-screen viewing concept was already popular among video gamers before they became the “in” thing when viewing live TV coverages. Second screen viewing by way of smartphone, laptop or tablet enhances the live-viewing experience with social media interaction.
As spectators or audience watch in real time at the stadium or event venue, they also share what they see at different camera angles, behind the scene or off-the-camera reactions, and even real time stats.
In short, a second screen can furnish coverage not captured by TV cameras broadcasting an ongoing event, but which on-site viewers capture and immediately share with their friends and followers in different social media platforms.
According to the latest viewer statistics, nearly 77% of big-event TV viewers keep their smartphone or mobile device working as second screen; to which televised sporting events are in the lead as the most popular second screen content.
Why Choose Instagram Live for Your Second Screen Interaction?
Right in the Instagram Stories section is the Instagram Live feature that enables users to stream videos to their followers. This is one way you can engage those who follow you in real time, especially if you are sharing second screen content.
Take notice that when a user broadcasts a live video stream, a ring highlights their Instagram Stories avatar to make it known to their followers that a real time live feed is being streamed.
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