As a beauty industry insider, you’ve probably already heard about how sports are affecting the cosmetics business. You might even know that soccer has inspired many makeup trends from matte lips to gradient hair and even false lashes in blue and green to complement team kits. However, how exactly does sports affect the makeup industry? Keep reading for more details on this topic and why it’s so important for the cosmetics business.
How Sports Affect the Cosmetics Industry?
The big question here is what, exactly, is the relationship between sports and cosmetics? While we can’t speak for all sports and their influence on cosmetics and vice versa, we can say that sports and the cosmetics industry are linked in a number of different ways.
For starters, both industries rely on strong branding and marketing campaigns to maintain the loyalty of their consumer base.
Think about the last time you bought a sports team t-shirt, or a certain makeup product. What motivated you to take that action? Was it the design of the team shirt? The brand name? All of the above? Brands also look to sports to provide them with opportunities to connect with consumers on a deeper level.
By sponsoring a sports team, brands are able to position themselves as a part of the sports experience. This gives them the chance to reach a much wider audience, like makeup Manchester, which may not have ever heard of their products otherwise.
How Did Sports Influence Makeup Trends?
When it comes to sports and cosmetics, these two industries have always influenced one another. One of the best examples of how sports impacted cosmetics can be found in the early 20th century. At that time, the rise of football and basketball inspired the creation of cosmetics designed to hide blemishes, redness, and other common skin issues caused by playing sports.
Why is Sports Marketing so Important for Cosmetics Brands?
A big part of the answer lies in the fact that sports fans are an extremely loyal and dedicated bunch. These are people who are willing to spend a lot of money on merchandise, subscription services, and other items connected to the sports they love. With any luck, those same fans will also be interested in the cosmetics brands that the sports industry is promoting.