While TikTok isn’t to reach its maturity yet, it is steadily grabbing attention of various sports brands in different parts of the world; all thanks to its creative and quirky model. In fact, just in 2019, TikTok managed to accumulate 614 million downloads and they have an approximately 800 million active users per month.
But how Tiktop in anyway help athletes and sports to generate more fans?
Engaging Next Generation of Sports Fans
The app has this cool “react and duet” function. It basically lets users to reenact players’ or athlete’s skills or even make it look like they are interacting to each other. For users, this is a compelling feature to use the app.
Basically, the primary audience of TikTok is mainly at 14 to 24 years old, which is perfect for sports brands that want to establish their fan base.
Going Viral is Easy
Among the major reasons why TikTok is immensely popular among Gen Z is brought by its “Discover” Tab. If you’re using Instagram, it is comparable to its “Explore” page. Now on this section, this is where you’d find the active trends and at the same time, popular videos.
Brands may even advertise and promote widescreen banner at top of the page using an ad unit that’s called as Hashtag Challenge.
In fact, in 2019, Ralph Lauren, a luxury retailer has partnered with TikTok in promoting the US Open tennis event by using the hashtag “WinningRL” in order to boost their brand awareness and to study consumer activities around new products. This was actually the first time that a luxury fashion brand has collaborated with the video creation platform. They’re additionally among the first to try “Hashtag Challenge Plus” which is quite different from the typical hashtag challenge.
This is due to the reason that it is guiding users to a separate, custom store where they can purchase without having to leave the app environment.
Effortless Content Creation
TikTok is revolving around eye-catching, fast-paced content. This works effectively with sports sector. The ease of the video creation in-app is actually supported by Musical.ly, the free music app that has been bought by TikTok’s parent company, Bytedance and then merged the two apps in 2018.